Sales & Salesmanship

Transforming Selling with Influence, NLP & Emotional Intelligence

Program Overview

In a world where every customer is bombarded with choices, sales is no longer about persuasion – it’s about connection. Top performers today don’t just sell – they coach, consult, and co-create value with their clients.

This high-impact, coaching-powered sales training integrates principles of Neuro-Linguistic Programming (NLP), emotional intelligence (EQ), and modern buying psychology to help your team shift from transactional tactics to transformational conversations.

Whether you’re selling a product, service, or idea, this program provides a proven, ethical, and practical framework to build trust, influence decisions, and exceed targets.

Who Should Attend?

This program is built for individuals and teams responsible for driving sales, building relationships, and influencing decisions:

Decode the psychology of buying - what customers really want and need
Use NLP techniques to build instant rapport and uncover hidden motivations
Position value over price, using emotional and rational triggers
Stay composed under rejection and handle objections with strategic empathy
Shift from “pitching” to co-creating solutions with customers
Leverage coaching questions to unearth unspoken problems
Master storytelling as a tool for influence, trust, and follow-through
Design a personal sales strategy grounded in neuroscience and buyer behavior

What You Will Gain

Course Curriculum

DAY ONE

Foundations of Modern Selling

  • From hard selling to value-based relationship building

     

  • Neuroscience of buyer decision-making

     

  • Using emotional intelligence in client conversations

     

  • Building rapport through mirroring, matching & pacing

     

  • Language patterns and perceptual filters

     

  • Anchoring positive emotional states
  • Uncovering needs, fears, and emotional triggers

     

  • Identifying and adapting to buyer personas

     

  • Building trust through empathy and insight

Decode a client’s hidden buying motive using NLP questioning

DAY TWO

Strategic Sales Conversations

  • 5 stages of a high-impact sales conversation
  • Asking layered, coaching-style questions
  • Framing value in outcomes, not features
  • Understanding what’s really behind objections
  • NLP-based reframing and emotional neutralizing
  • Navigating price resistance with poise and clarity
  • Creating a connection with client-centric narratives
  • Using metaphor and emotion for memory and impact
  • Structuring stories for proposals and follow-ups

Live coaching on objection handling and storytelling under pressure

Selling with Confidence. Communicating with Influence. Closing with Integrity.

This isn’t your average sales training – it’s a mindset shift. A performance accelerator. A chance for your team to evolve into confident, emotionally intelligent sales professionals who don’t just close deals – but build loyalty, trust, and lasting impact.

Ready to transform your sales team’s performance from transactional to transformational?
Book a free strategy call and let’s talk about building a high-performance sales culture powered by coaching, NLP, and emotional intelligence.